Why we do it?
Cycling is the most popular sporting activity for Czechs.
Cyclists are involved in 4000 accidents each year.
In European cities, the number of cyclists on the streets has as much as doubled during the coronavirus crisis.
Cyclists account for 30% of those hospitalized due to road accidents in the EU.
8% of the total number of people who die in road accidents in the EU each year are cyclists.
Leaving an insufficient gap when overtaking is one of the main causes of accidents
Logo, stickers. Social networks.
A logo designed; we produce stickers. Ambassadors start to communicate on social networks.
The campaign 1.5 metres moves out among the people – we take our activities to selected competitions and events.
We film and release videos with ambassadors. We don’t preach to motorists or cyclists, we provide a mutual view.
How will we achieve it?
4x Top Ten on the Tour de France
Three-time world champion,
International cycling Superstar
Singer, composer, actor
Sportsperson and cyclist
Professional road cyclist, Olympian
Collision with a lorry